We have all heard the old phrase – a picture is worth a thousand words. In the world of marketing your business, this is very true. There is data that shows people retain memory in what they see in images far more than they do in the words they read.
- Only 10% of people remember what they hear.
- Only 20% of people remembering what they read.
- However, 80% of people remember what they see and do.
The remodeling business ultimately is a very visual business. Your prospects can be sold on a project and choose you as their contractor if they can visualize how their current space can be transformed into something beautiful. A remodel that will make them smile every time they walk into the room is a new client for your business, if they can picture it in their minds. A particularly good tool is the Before and After photo gallery. Prospects may not be able to see the value of a remodel in their minds, if they are in the undecided phase to move forward. But photos of real projects can be the tipping point. Prospects can start to see their own home through the eyes of another customer’s successful remodel.
For your business, you should be utilizing things like photo galleries for your website, on your social media platforms, in your blog posts and in your collateral. It’s easier than ever to have good photographs and very easy to use all the digital and print tools available as a result of advancing technologies in existence today.
Let your work, through photographs do the talking and help sell your prospects on your company and services.
For more information related to the topic:
The Power of Visual Communication [Infographic]